Austin (512) 336-2970

Blog

Why Investing in Cybersecurity Is Essential for Growing Businesses

Have you thought about how much a data breach could cost your establishment? Cyberattacks are rising, and no business, big or small, is immune. Learn why proactive cybersecurity investment can make or ...

Emerging Tech Fuels Product Innovation and Development

Are you leveraging emerging technology to fuel your establishment’s growth? The right tools can transform how you develop products, serve clients, and stay ahead of competitors. From predictive analytics to Internet of ...

Cloud Accounting Software And Business Scalability

How many resources do you spend on financial management? Outdated bookkeeping can hold back the growth of even the most innovative establishments. Keep reading to learn how cloud accounting software is making ...

Using AI To Improve Customer Service and Retention

Do your clients feel valued at every touchpoint? AI customer service provides the personalized experiences people expect without increasing your team’s workload. Learn more about it here. Why Should Retention Strategies Be ...

Cloud Collaboration Tools Empower Global Teams

Are you looking for better ways to work with your remote staff? Cloud collaboration tools simplify everything from project management to document sharing. Keep reading to learn more. What Is Cloud Technology, ...

The Power of Predictive Analytics for Business Growth

How do some of your competitors always seem to know what’s coming next? Predictive analytics is likely their secret weapon. Keep reading and learn how the most successful establishments leverage historical data ...

Automation Tools Are Changing Business Operations

Do you and your team feel bogged down by time-consuming tasks? With today’s automation tools, establishments of all sizes are cutting out inefficiencies and scaling faster. Keep reading to learn more. What ...

TikTok Users Targeted by AI Malware Videos

Have you considered how social media trends could impact your establishment’s cybersecurity? TikTok has recently become a hotspot for AI malware disguised as helpful content, catching many users off guard. It’s time ...

Dior Data Breach: Lessons for Your Business

Can your establishment defend itself against a cyber attack? The recent Dior data breach shows that cybersecurity is not optional in today’s digital world. Learn more about it here. When Luxury Brand ...

Chrome Admin Privileges Cut To Block Risky Extensions

How confident are you in your security whenever your team operates on the web? Browser extensions, while useful, can introduce vulnerabilities you might not notice right away. Future versions of Google’s browser ...

Blog

Cybercriminals Turn to AI for Smarter Attacks

Cybercriminals Turn to AI for Smarter Attacks

How prepared is your establishment for the next wave of digital threats? Cybersecurity firms are leveraging artificial intelligence (AI) to[...]
How Tech Makes Supply Chains Run Smoother

How Tech Makes Supply Chains Run Smoother

What if there was a better way to manage your supply chain? Today’s increasingly digital world demands speed, accuracy, and[...]
Smarter Scheduling Means Customers Keep Coming Back

Smarter Scheduling Means Customers Keep Coming Back

What if you could make scheduling a pain-free process for both your team and your client base? Sophisticated software is[...]

Locations

Austin (Mail and Ship to)

5114 Balcones Woods Dr.
Suite 307-429
Austin, TX 78759
(512) 336-2970

Austin (by Appointment)

1144 Airport Blvd
Suite 260
Austin, TX 78702

Company

Since 2003, The Critical Update has been a leading provider of IT support and consulting, focusing on small and medium sized businesses in the Austin metropolitan area. We have helped hundreds of businesses increase productivity and profitability by making IT a streamlined part of operations. We equip our clients with customized technology solutions for greater operational value and to reduce risk.

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