Austin (512) 336-2970

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AI in Marketing: Personalization and Targeting Strategies

Artificial intelligence allows companies to craft personalized ads that target specific demographics. Incorporating AI in marketing with the right personalization and targeting strategies can drive results higher and faster than what you ...

Bitwarden’s Passkey Feature for Businesses

Today's companies need some way to authenticate user access to protect their systems and sensitive data from unauthorized access. Passwords are a common authentication method. Unfortunately, managing numerous passwords on a professional ...

Improving Productivity in the Workplace

As an employer, your primary focus is keeping your business afloat by maintaining staff productivity, which increases company efficiency and customer satisfaction. However, productivity can quickly decline if repetitive tasks make workers ...

The Rise of Conversational AI: Transforming Customer Support

If the thought of "chatting" with artificial intelligence seems alien to you, you might be surprised that you're already doing this on various platforms. Don't you pay your electric bill over the ...

The Dangers of These Social Media Privacy Issues

Social media is a part of our everyday lives. Despite the many benefits of these platforms, social media privacy issues remain a major concern among users.  Learn about the sensitive information that ...

Empowering Employees: AI’s Role in Small Business Training and Skill Development

Every business owner envisions a dream team that's growing, innovating, and maximizing available resources. If AI solutions can take your current employees up a notch, that dream might be an imminent reality. ...

The Benefits of SEO for Small Businesses

Where do consumers turn when they need to find a product or service? A majority of shoppers look online — or, more accurately, to Google. In one survey, 56% of consumers relied ...

Network Infrastructure: The Backbone of Small Business Success

What does a robust network infrastructure offer your business? Besides being the unsung productivity and data storage hero, this infrastructure fosters connectivity and communication. It’s a significant advantage if you want a ...

The Impact of Data Breaches on Businesses

Do you run a small business? You're probably well aware of the dangers a data breach poses to your company. Never underestimate the impact of data breaches on businesses. Then, you can ...

Stack Overflow and Google Cloud Partner To Give Generative AI to Developers

Might your business explore the Stack Overflow and Google Cloud partnership? The collaboration creates growth opportunities, specifically for up-and-coming generative AI for developers. Do your organization's programmers frequently visit Stack Overflow? Does ...

Blog

Securing Business Communication: A Guide to Email and Platform Safety

Securing Business Communication: A Guide to Email and Platform Safety

Do you want to protect your business against damaging cyber-attacks and phishing schemes? With "Securing Business Communication: A Guide to[...]
How Identity Theft Affects Small Businesses

How Identity Theft Affects Small Businesses

As a small business owner, you may assume that larger businesses are at a greater risk of hackers stealing their[...]
Remote Leadership: Strategies for Effective Management in a Virtual Environment

Remote Leadership: Strategies for Effective Management in a Virtual Environment

The business world is always evolving. Creating a solid foundation with a team and encouraging a positive work environment can[...]

Locations

Austin (Mail and Ship to)

5114 Balcones Woods Dr.
Suite 307-429
Austin, TX 78759
(512) 336-2970

Austin (by Appointment)

1144 Airport Blvd
Suite 260
Austin, TX 78702

Company

Since 2003, The Critical Update has been a leading provider of IT support and consulting, focusing on small and medium sized businesses in the Austin metropolitan area. We have helped hundreds of businesses increase productivity and profitability by making IT a streamlined part of operations. We equip our clients with customized technology solutions for greater operational value and to reduce risk.

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