Austin (512) 336-2970

Archive for April, 2025

Cybersecurity Essentials for Every Business Owner

Pop quiz: What type of businesses are cybercriminals’ favorite targets? If you answered giant, multi-million dollar corporations, you would be wrong. The truth is that today’s hackers and bad actors don’t always ...

How Technology Is Redefining Workplace Culture and Productivity

Today’s workplace is nothing like the days of “Mad Men,” with rigid office spaces, endless paperwork, and long commutes. Instead, digital transformation in workplaces allows for work environments where communication is seamless, ...

How AI and Chatbots Are Changing Customer Service

Customer service can make or break your business’s reputation. Your customers expect quick, efficient, and helpful responses, and not always during regular business hours. This is where AI chatbots in customer service ...

How Digital Transformation Is Reshaping Small Businesses

Digital transformation is more than a buzzword. It becomes a powerful shift helping small and medium-sized businesses (SMBs) compete, grow, and thrive. The benefits of digital transformation more than justify the effort ...

Shield Your Business From Growing Cyber Threats

In today’s digital-first world, cybersecurity isn’t just another item to check off your to-do list. It’s the backbone of your business’s survival. Without it, it’s just a matter of time before something ...

Cisco Smart Licensing Hit by Major Exploits

If you own a business, keeping your networks and data safe can feel like an endless game of Whack-a-Mole. Hackers never seem to rest, and this time, they’ve set their sights on ...

Oracle Empowers Businesses To Create AI Agents

If building a tailored AI-powered assistant seems out of reach, Oracle’s newly launched AI Agent Studio may be what you’re looking for. The new platform allows businesses to create, manage, and deploy ...

WhatsApp Patches Critical Spyware Security Flaw

If you or your employees use WhatsApp, you should be aware of a recent security vulnerability that could put your company at risk.  The WhatsApp security flaw allows hackers to control devices ...

Common Sense: The Missing Piece in AI

Your business’s success is a credit to your intuition, experience, gut instincts, and hard skills in management, finance, and operations. AI can help with certain tasks and analyzing data, but it’s not ...

How Cloud Computing Levels the Playing Field for Small Businesses

The days of large corporations maintaining a clear edge over small companies in terms of technology infrastructure are over. Cloud computing has become the great equalizer. It puts the same high-powered tools ...

Blog

Cybersecurity Essentials for Every Business Owner

Cybersecurity Essentials for Every Business Owner

Pop quiz: What type of businesses are cybercriminals’ favorite targets? If you answered giant, multi-million dollar corporations, you would be wrong.[...]
How Technology Is Redefining Workplace Culture and Productivity

How Technology Is Redefining Workplace Culture and Productivity

Today’s workplace is nothing like the days of “Mad Men,” with rigid office spaces, endless paperwork, and long commutes. Instead,[...]
How AI and Chatbots Are Changing Customer Service

How AI and Chatbots Are Changing Customer Service

Customer service can make or break your business’s reputation. Your customers expect quick, efficient, and helpful responses, and not always[...]

Locations

Austin (Mail and Ship to)

5114 Balcones Woods Dr.
Suite 307-429
Austin, TX 78759
(512) 336-2970

Austin (by Appointment)

1144 Airport Blvd
Suite 260
Austin, TX 78702

Company

Since 2003, The Critical Update has been a leading provider of IT support and consulting, focusing on small and medium sized businesses in the Austin metropolitan area. We have helped hundreds of businesses increase productivity and profitability by making IT a streamlined part of operations. We equip our clients with customized technology solutions for greater operational value and to reduce risk.

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