Austin (512) 336-2970

Archive for May, 2023

Maximizing Business Success with Big Data and Analytics

Companies today can tap into a wealth of data to guide them in making sound choices. That's why big data and analytics offer great advantages. They help you understand customers, markets, and ...

Leveraging Technology for Growth: The Advantages of Automating Business Processes

Are you looking to automate your business processes with technology? Your business has many areas you could automate. From analytics to project management, repetitive tasks, and mundane work are the perfect candidates ...

Creating a Website that Converts: Tips for Improving User Experience

Your website is the first impression your business projects to potential customers. Improving website user experience good user experience is crucial to keep visitors engaged and convert them into customers. A well-designed ...

Launching a Successful Digital Marketing Campaign

Whether you're a new business owner or have years of experience, establishing a digital marketing strategy takes knowledge and time.  With these tips, you can launch a successful digital marketing campaign and ...

Create an Effective Email Marketing Strategy and Boost Customer Engagement

Do you want to convert email subscribers to loyal customers? Focus on increasing customer engagement through your emails.  An email list is one of the strongest tools in your marketing strategy. So ...

Cloud Computing for Small Businesses

If you're not harnessing the power of cloud computing for small businesses, it's time to start! Cloud technology provides internet-based services using apps, storage, and processing. It's usually available "a la ...

Understanding SEO: A Beginner’s Guide to Search Engine Optimization

Search engine optimization (SEO) ensures your website and content appear early in search engine rankings. When a person uses a search engine, your relevant content should be among the first they find ...

Protect Your Business from Cyber Attacks: Common Cybersecurity Mistakes

Cybersecurity mistakes can cost your business a fortune and ruin customer trust. While experts expect cyber attacks to double in the next two years, more than half of small businesses have yet ...

The Benefits of Using a CRM System: From Increased Productivity to Improved Analytics

A customer relationship management (CRM) system can improve nearly every area of your business and help you scale your customer management. So why does your business need a CRM system? A Proven ...

How Technology Can Help Scale Your Business: Key Areas to Focus On

Scaling your business with technology is an excellent way to increase profit margins and revenue. No matter what part of your business operations you need to streamline, you can find an app, ...

Blog

Mobile Phishing Attacks on Businesses Surge to New Highs

Mobile Phishing Attacks on Businesses Surge to New Highs

Suppose your business focuses its phishing protection efforts on email. In that case, it’s time to reevaluate your enterprise security[...]
Energy Storage Technologies: Reducing Costs and Increasing Efficiency for Industries

Energy Storage Technologies: Reducing Costs and Increasing Efficiency for Industries

Managing power consumption in industrial enterprises is critical due to soaring costs and an increased focus on sustainability. As more[...]
Tech-Enabled Personalization: Crafting Unique Experiences for Your Customers

Tech-Enabled Personalization: Crafting Unique Experiences for Your Customers

You must stand out when there’s a sea of companies like yours offering the same products and services. Many choose[...]

Locations

Austin (Mail and Ship to)

5114 Balcones Woods Dr.
Suite 307-429
Austin, TX 78759
(512) 336-2970

Austin (by Appointment)

1144 Airport Blvd
Suite 260
Austin, TX 78702

Company

Since 2003, The Critical Update has been a leading provider of IT support and consulting, focusing on small and medium sized businesses in the Austin metropolitan area. We have helped hundreds of businesses increase productivity and profitability by making IT a streamlined part of operations. We equip our clients with customized technology solutions for greater operational value and to reduce risk.

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