Austin (512) 336-2970

Archive for April, 2024

Improving Employee Productivity

"I was at work for eight hours, but I don't feel like I got anything done!" If your employees say things like this or seem to struggle to meet their goals or ...

The Cost-Effective Advantage: How Remote Work Saves Money for Small Businesses

Working from home has become a buzzword, though it's still somewhat controversial for small business owners who weigh the costs involved. Still, if you want to understand how remote work saves money ...

The Benefits of Online Advertisement for Small Businesses

As a small business owner, growing your brand and gaining new customers remains one of the most important issues to tackle. Small business online visibility makes a huge difference in whether you're ...

Protecting Your Business From Deepfake Technology

Have you ever noticed movies where a scene flashes back to an actor’s younger version? Before 2017, they used a lookalike—a real person playing a role—but that world is gone now. Digital ...

Customer Engagement 101: Best Practices for Small Businesses Using Email Platforms

As a small business owner, you already prize customer engagement. It's a primary factor in creating a loyal consumer base and increasing your sales, but what's the secret to getting these interactions ...

How Businesses Can Master the Cloud Computing Landscape

When you own a business, you spend a lot of your time in "the cloud," managing your data, moving around money, and fulfilling orders. How does it all work? Because it forms ...

Investing in Professional Development: Growing Skills for Business Success

Are you a manager, business owner, or HR professional who wants to maximize the productivity of your employees? If you want to give your people a greater sense of purpose and foster ...

Browser Security for Enterprises: Balancing Accessibility and Protection

With the internet's ubiquitous nature, a modern business can't reasonably expect to thrive without a solid online presence. Whether protecting your operation's digital data, marketing strategies, or the online storefront you've so ...

Securing Business Communication: A Guide to Email and Platform Safety

Do you want to protect your business against damaging cyber-attacks and phishing schemes? With "Securing Business Communication: A Guide to Email and Platform Safety," you can stay aware of the importance of ...

How Identity Theft Affects Small Businesses

As a small business owner, you may assume that larger businesses are at a greater risk of hackers stealing their data. Don't big companies have more revenue and sensitive information at stake? ...

Blog

Urgent Action Needed: Tackling the Zero-Day Surge

Urgent Action Needed: Tackling the Zero-Day Surge

Your business houses a lot of delicate information that hackers could use against you. From stealing login credentials and locking[...]
Essential Tips to Protect Your Phone from Accidents

Essential Tips to Protect Your Phone from Accidents

No matter what other technology abounds, cell phones have acted like our appendages, hardly ever leaving our sides. With this[...]
Gmail’s New Gemini Search Tool Now on iPhone

Gmail’s New Gemini Search Tool Now on iPhone

Business owners know it takes a lot to help a company function daily, from third-party manufacturers and distributors to in-house[...]

Locations

Austin (Mail and Ship to)

5114 Balcones Woods Dr.
Suite 307-429
Austin, TX 78759
(512) 336-2970

Austin (by Appointment)

1144 Airport Blvd
Suite 260
Austin, TX 78702

Company

Since 2003, The Critical Update has been a leading provider of IT support and consulting, focusing on small and medium sized businesses in the Austin metropolitan area. We have helped hundreds of businesses increase productivity and profitability by making IT a streamlined part of operations. We equip our clients with customized technology solutions for greater operational value and to reduce risk.

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