Austin (512) 336-2970

Blog

Introducing Proton AI Writing Tool — A Fast and Efficient Way To Write Emails Better

For decades, emailing has been one of the fastest ways to communicate with others, especially in business, as workers and employers use it for collaboration efforts. However, emails are the modern-day version ...

New Malware Capable of Completely Disabling Your Antivirus

One of the most common cybersecurity tips for any business is to keep your antivirus protection updated. However, if you are the target of a new and dangerous form of malware, that ...

Cybersecurity in Business: Safeguarding Data in the Digital Frontier

With the ever-rising digital age comes artificial intelligence, machine learning, and other technological advancements that enhance how companies perform processes and communicate with consumers. Unfortunately, as tech tools make things easier for ...

Digital Transformation: How Traditional Businesses are Thriving in the Digital Age

At one point, businesses depended solely on physical brick-and-mortar storefronts, foot traffic from outside streets, and tangible billboards and flyers to bring in customers. Now, especially in the recent decade, technological advancements ...

The Future of Communication in the Workplace — Introducing Custom Emoji and Reactions to Microsoft Teams

Working online has countless benefits, from offering your employees more flexibility, which makes them more productive, to employers having a larger talent pool, state or nationwide. However, while having remote workers tune ...

AI-Powered Customer Service: Elevating the Customer Experience

In an era where patience has diminished drastically, customers expect immediate results during their shopping experience, whether it’s product availability online or overnight shipping, so they can receive what they want as ...

Decoding the Influence of Technology on Customer Behavior

With remote marketing and purchasing platforms becoming more popular, consumers have been drastically switching to online shopping in recent years, many preferring it over going to stores. One of the main reasons ...

Save Time and Increase Efficiency with Business Automation Software

Good time management is essential for businesses. It enables them to deliver their products and services on time and solve problems without affecting daily operations. Business automation software can contribute to effective ...

Elevate Customer Feedback with Cutting-Edge Technology Tools

Instead of simply gathering customer stats, why not uncover their needs and wants, anticipate their challenges, and personalize their experience? What they think, feel, and experience affects how they interact with your ...

Hackers Are Using Clever Techniques To Trick Windows Users Into Opening Malicious Websites

As a savvy business owner and Microsoft Windows user, you always update your browser and only visit secure websites. But do your employees exercise the same level of caution? If not, your ...

Blog

Tech-Enhanced Customer Feedback Systems

Tech-Enhanced Customer Feedback Systems

Your business is likely as successful as the number of people you reach online via SERP results and advertisements. However,[...]
Google’s Gemini Chatbot Is More Widely Available and Faster

Google’s Gemini Chatbot Is More Widely Available and Faster

In this digital era, providers of online services are only as good as their recent updates, performance speeds, and groundbreaking[...]
Wearable Technology: Enhancing Employee Productivity and Health

Wearable Technology: Enhancing Employee Productivity and Health

If you have a smartwatch on your wrist, you're not alone: Millions of people wear watches that do much more[...]

Locations

Austin (Mail and Ship to)

5114 Balcones Woods Dr.
Suite 307-429
Austin, TX 78759
(512) 336-2970

Austin (by Appointment)

1144 Airport Blvd
Suite 260
Austin, TX 78702

Company

Since 2003, The Critical Update has been a leading provider of IT support and consulting, focusing on small and medium sized businesses in the Austin metropolitan area. We have helped hundreds of businesses increase productivity and profitability by making IT a streamlined part of operations. We equip our clients with customized technology solutions for greater operational value and to reduce risk.

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