Austin (512) 336-2970

Archive for March, 2025

CorelDRAW Go: Easy Browser Design for Beginners

If graphic design software feels overwhelming, but sharp-looking marketing materials are a priority, CorelDRAW Go has what you need. This newly launched web-based tool simplifies design for busy business owners.  What CorelDRAW ...

Microsoft Introduces Two AI Agents for Sales

Sales can often feel like an endless battle. Microsoft’s latest AI-driven tools make the key elements of sales—chasing leads, nurturing prospects, and closing deals—easier. These tools will boost your sales team with ...

Windows 365 Unveils Powerful New Disaster Recovery Option

Data loss is catastrophic to your business. Microsoft understands that companies can’t afford to lose valuable data, so they’ve introduced Windows 365 Disaster Recovery Plus (DRP). This backup solutions upgrade ensures business ...

Digital Literacy for Business Owners

Is your small business keeping up with the changes in today’s technological landscape? The importance of digital literacy is swiftly growing. Digital literacy is no longer a “nice to have” but a ...

The Role of Influencer Marketing in Small Business Growth

How do you stand out in today’s crowded market? Influencer marketing has become a game-changer for many small businesses. Having your goods or services showcased by an influencer to a dedicated online ...

How Online Reviews and Reputation Management Impact Small Businesses

Do you know what customers are saying about your business online? For smaller establishments, every star, comment, or post carries a lot of weight in today’s digital world. They can shape public ...

SEO and Local Search Optimization Can Boost Small Business Sales

Would you describe your small business as having a strong digital presence?  Almost everyone looks for what they need online before visiting a store or office. You’re nowhere if it isn’t your ...

The Power of Social Media Marketing for Small Business Success

Is your business making the most of social media? With millions of users scrolling day and night, your target audience likely already spends time and money on these platforms. Leverage the right ...

Microsoft Patches Critical Flaw in Entra ID Security

What would happen if your team suddenly couldn’t use vital online services? For countless business owners, this happened during a recent Microsoft Entra ID blip. Users couldn’t access Azure cloud platforms and ...

Why Cybersecurity Should Be a Priority for Every Business Owner

What would happen if hackers targeted your business today? Cyber threats are on the rise and can impact establishments of all sizes. Keep reading and learn why cybersecurity for business owners has ...

Blog

Email: The Silent Boss Of Communication Tech

Email: The Silent Boss Of Communication Tech

Have you ever stopped to think about how much gets done through email? It might not be the flashiest option[...]
Preventing Fraud and Managing Risk With Financial Tech Tools

Preventing Fraud and Managing Risk With Financial Tech Tools

What’s your strategy for minimizing risk and preventing fraud? It’s a pressing concern for companies of all sizes in today’s[...]
Using Technology To Enhance Customer Support Responsiveness

Using Technology To Enhance Customer Support Responsiveness

Are you meeting your client’s need for speed and convenience? The smartest businesses today rely on customer support technology to[...]

Locations

Austin (Mail and Ship to)

5114 Balcones Woods Dr.
Suite 307-429
Austin, TX 78759
(512) 336-2970

Austin (by Appointment)

1144 Airport Blvd
Suite 260
Austin, TX 78702

Company

Since 2003, The Critical Update has been a leading provider of IT support and consulting, focusing on small and medium sized businesses in the Austin metropolitan area. We have helped hundreds of businesses increase productivity and profitability by making IT a streamlined part of operations. We equip our clients with customized technology solutions for greater operational value and to reduce risk.

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