Austin (512) 336-2970

Archive for June, 2024

Protecting Your Business from Malvertising

Your business operates in a very different space to a few decades back. Before, everyone threw around ideas for cold calls and advertising gimmicks at in-person meetings. Today, business owners and employees ...

Automating Routine Tasks With AI

The explosive growth of artificial intelligence has many business owners looking to leverage the technology. One of the best ways to maintain operational efficiency and support greater productivity is to begin automating ...

How Video Conferencing Technology Is Transforming Meetings

Your small business experience might include those popular business conferences, which, at one point, solely used computers and projectors to display charts and graphs as the speaker discussed company statistics or goals. ...

New Ransomware Could Pose a Threat to Businesses

In recent months, cybersecurity researchers have found that a new ransomware strain has been affecting certain businesses using Windows desktops and devices that are still relying on old operating systems. Below, we’ll ...

Reducing Downtime With Predictive Maintenance

When your business experiences an equipment failure, the ripple effects can be widespread and costly. Just a few hours of unplanned downtime can push projects off schedule, interrupt customer service functions, slow ...

WiFi 7: The Next Generation of Business Connectivity

Wireless connectivity is on the cusp of a significant leap forward with the arrival of WiFi 7. This new standard is better in many ways than WiFi 6 and WiFi 6E. Here’s ...

Personalized Customer Experiences Through Technology

Buyers are every business’ lifeline. If in short supply, whether due to poor advertising, high competition, or a lack of personalized customer experiences, small companies falter with a low return on investment. ...

Microsoft Edge for Business Tightens Security With Screenshot Blocking

You’re working on a confidential project in Microsoft Edge for Business, a key piece of information appears on your screen. You instinctively hit the “Print Screen” key to capture it. However, instead ...

Efficiency Unlocked: Simple Tech Upgrades for Your Business

Running a small business is a whirlwind. Between managing finances, marketing your brand, and ensuring customer satisfaction, keeping operations efficient can feel like a constant battle. Fortunately, technology upgrades can be your ...

Beware of This New Malvertising Campaign

Businesses nationwide have recently switched to the new Arc browser for its shortcuts, previewing ability, and lighter and cleaner design. Having gained monumental traction in such a short period, it competes with ...

Blog

The Big Payoff for Everyday AI Users

The Big Payoff for Everyday AI Users

If you’ve been holding off on using AI tools in your business because you’re worried about security, their effect on[...]
Meet Gemini’s New Feature: Audio PDF Summaries

Meet Gemini’s New Feature: Audio PDF Summaries

If you’re like most business owners, your inbox is probably overflowing with PDFs: Contracts, market reports, pitch decks, sales information;[...]
How Hackers Are Turning Antivirus Tools Into Malware Delivery Systems

How Hackers Are Turning Antivirus Tools Into Malware Delivery Systems

If you thought your antivirus was the ultimate good guy on your network, researchers have some terrible news. Security researchers[...]

Locations

Austin (Mail and Ship to)

5114 Balcones Woods Dr.
Suite 307-429
Austin, TX 78759
(512) 336-2970

Austin (by Appointment)

1144 Airport Blvd
Suite 260
Austin, TX 78702

Company

Since 2003, The Critical Update has been a leading provider of IT support and consulting, focusing on small and medium sized businesses in the Austin metropolitan area. We have helped hundreds of businesses increase productivity and profitability by making IT a streamlined part of operations. We equip our clients with customized technology solutions for greater operational value and to reduce risk.

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