Austin (512) 336-2970

Archive for July, 2025

The Hidden Cyber Risk in Your Audiovisual System

Audiovisual (AV) systems are an integral part of how businesses operate. Whether it’s a conference call with a client, a digital presentation in the boardroom, or video content streaming across your office, ...

How Small Businesses Are Using Technology to Streamline Hiring

Finding the right people for your small business can be challenging. It’s important, but it’s also one of those things that can eat up your week if you're not careful. The good ...

Small Teams, Big Output: How Collaboration Technology Makes It Happen

Running a business with a small remote or hybrid team doesn’t mean you have to sacrifice productivity. And it’s not about working longer hours or hiring superhuman employees, either. Using technology and ...

Using Technology To Personalize the Buyer Journey

Today’s shoppers have sky-high expectations. Gone are the days when a one-size-fits-all shopping experience was enough. Now, consumers expect brands to know them, and if your brand doesn’t get them, they’ll move ...

From Manual to Digital: Simplifying Operations with Technology

If there’s one thing every business owner can agree on, it’s this: keeping everything on track can feel like juggling eggs and chainsaws. Daily operations alone are exhausting, and when you throw ...

Connecting Teams: Technology’s Role in Internal Messaging

How smoothly do your employees and departments interact with each other every day? Effective internal messaging isn’t just a luxury but a backbone of efficient teamwork. Read on and learn how modern ...

Improving Employee Onboarding With Digital Solutions

Is your employee onboarding process slowing down productivity? Discover how using modern technology can help you set new members up for success from day one. When Traditional Staff Integration Falls Short Imagine ...

Digitizing Documents: Big Benefits for Small Businesses

Is your establishment still juggling stacks of paperwork? Managing physical files can become chaotic and time-consuming. See how digitizing documents is easier for your team and better for your bottom line. What ...

Barcodes Boost Small Business Efficiency and Accuracy

Have you ever wondered how small changes could make a big difference in your operations? Keep reading and see how barcodes are one of those tools that seem simple but deliver powerful ...

AI Helps Workers Do More, Stress Less

Do you feel like there’s never enough time in the day to get everything done? Learn how artificial intelligence (AI) is changing that for establishments like yours. What Is AI? As the ...

Blog

Paper to Pixels: Small Businesses Go Digital

Paper to Pixels: Small Businesses Go Digital

In today's fast-paced business world, sticking to paper-based systems feels increasingly out of step. Small business owners often cling to[...]
Mango Data Breach Exposes Sensitive Customer Information

Mango Data Breach Exposes Sensitive Customer Information

Global fashion retailer Mango is the latest major brand to fall victim to a cybersecurity incident. The Mango data breach[...]
Why Investing in Technology Is Key to Long-Term Growth

Why Investing in Technology Is Key to Long-Term Growth

In a fast-changing world, investing in technology for your business isn't just a “nice-to-have.” It's essential to its very survival.[...]

Locations

Austin (Mail and Ship to)

5114 Balcones Woods Dr.
Suite 307-429
Austin, TX 78759
(512) 336-2970

Austin (by Appointment)

1144 Airport Blvd
Suite 260
Austin, TX 78702

Company

Since 2003, The Critical Update has been a leading provider of IT support and consulting, focusing on small and medium sized businesses in the Austin metropolitan area. We have helped hundreds of businesses increase productivity and profitability by making IT a streamlined part of operations. We equip our clients with customized technology solutions for greater operational value and to reduce risk.

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