Austin (512) 336-2970

Archive for January, 2024

Personalized Email Marketing With AI for Small Businesses

Doesn't every business owner want more efficient ways to attract loyal customers and encourage repeat sales? If so, you'll likely benefit from using personalized email marketing with AI.  Keep reading to discover ...

Digital Signage Solutions for Small Business Marketing

Do you want a dynamic way to advertise and engage your customers? Digital signage solutions for small business marketing might expand your visibility ahead of the competition. Keep reading to discover everything ...

Mobile Point-of-Sale (mPOS) Systems: Revolutionizing Small Business Transactions

Do you want to increase customer satisfaction? You could benefit from mobile payment solutions. Before diving in, there is something you should know about mobile point-of-sale (mPOS) systems: revolutionizing small business transactions ...

Voice Assistants for Small Business Productivity

Running a small business is no small feat. You must constantly improve your products and services, find ways to reach new customers, and get an edge on your competition. Juggling these tasks ...

Keep Your Gmail Account Safe with RETVec

Do you or your employees lose too much precious time deleting spam emails that clog your inbox? Google's new advancement can foolproof your business's cybersecurity and keep phishing emails at bay. Read ...

Edge Computing: Improving Data Processing for Small Businesses

Digital age dwellers have come to expect instantly available data. Thankfully, exciting data processing advancements have now become available through edge computing. Could your small business benefit from this underestimated technology? This ...

Beware of Significant Zoom Security Flaw

If your business relies on virtual meetings, you’re on-trend. These platforms provide an ideal way to contact family and friends, attend school, and hold work meetings when everyone isn’t together.  If you’re ...

Blog

Automatic Framing Arrives for All Google Meet Users

Automatic Framing Arrives for All Google Meet Users

If there’s one thing that almost everyone can agree upon, looking good on video calls for work can often feel[...]
Preparing Organizations for AI: Strategies for Success

Preparing Organizations for AI: Strategies for Success

To anyone outside the technology field, the idea of artificial intelligence likely worries them about their jobs. After all, nothing's[...]
Defending Against AI-Driven Phishing: Business Protection Strategies

Defending Against AI-Driven Phishing: Business Protection Strategies

Business leaders have an alarming new security risk to address: AI-driven phishing threats.  Surveys reveal that over half of business leaders[...]

Locations

Austin (Mail and Ship to)

5114 Balcones Woods Dr.
Suite 307-429
Austin, TX 78759
(512) 336-2970

Austin (by Appointment)

1144 Airport Blvd
Suite 260
Austin, TX 78702

Company

Since 2003, The Critical Update has been a leading provider of IT support and consulting, focusing on small and medium sized businesses in the Austin metropolitan area. We have helped hundreds of businesses increase productivity and profitability by making IT a streamlined part of operations. We equip our clients with customized technology solutions for greater operational value and to reduce risk.

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